Social Post System
A template system for Energy Plus on LinkedIn — one canvas, nine service chapters, a small set of message types — built so one person can run it without a design decision per post.
The brief
What the two documents ask for, the eight content categories they name, and where the drafts answer them, adopt them, or have to be rebuilt.
Open 02Research and next steps
Five findings from the 2026 data, each with the decision it forces. Then the four post types, and what we need from you to move.
Open 03Prototype
The working draft: how a post is put together — two fixed elements and five fields to fill — with one example assembled from real copy.
Open 04Post concepts
Nine finished directions at 1080 × 1350 in two groups — service posts, and posts built on a large message or a large figure.
Open 05Design system
Logo masters, the core palette with its contrast arithmetic, the type pair at artboard scale, and the layout devices taken from existing artwork.
Open