Energy Plus NY · Stage 03

The gentleman's kit

01 Logo

On dark

epny-logo-on-dark.svg

On light

epny-logo-on-light.svg

02 Colour

ground

Pine

#012D30

ground

White

#FFFFFF

Forest ink

#1A451F

brand

Signal green

#51B157

accent

Salad

#72FF00

accent

Neon

#00FFA2

Logo ramp — exact, from the SVG

#6FB966

#51B157

#3C9245

#327A39

The rule that follows from the table, in one line:

Salad and neon are for dark grounds or for fills that carry dark type never as type on white

03 Chapter identity

savings

Chapter 01

Rebates & Incentives

#EA5A49

account_balance

Chapter 02

Financing & Tax Incentives

#F4BB00

Utility & State · NYC (J-51, ICAP, PACE) · Federal (IRA, 179D) · ESCO & revenue-share

lightbulb

Chapter 03

Energy Efficient Upgrades

#9CBB00

Steam · LED lighting · VFD controls · EC motors · air curtains

foundation

Chapter 04

Building Envelope

#42B587

Roof · wall · air sealing · windows & doors · coatings · façade · weatherization

heat_pump

Chapter 05

Clean Heat Program

#2C98F0

Heat pumps & electrification

local_fire_department

Chapter 06

Firestopping

#5C6BC0

Incl. curtain-wall fire / smoke sealing.

plumbing

Chapter 07

Plumbing & Mechanical Insulation

#7E57C2

ev_station

Chapter 08

EV Charging Stations

#D162B3

Overlaps the separate EPlug identity.

gavel

Chapter 09

Local Law Compliance

#C87201

LL84/87/95/97, BERDO, BEPS, Title 24 · lead, asbestos, IAQ

The same nine, lifted for the dark ground

savings account_balance lightbulb foundation heat_pump local_fire_department plumbing ev_station gavel

04 Typography

Scale — px on the 1080 × 1350 canvas

HeadlineDIN 2014 Narrow
Bold · 52 px · 1.02

Why property owners care

TitleInter
Bold · 38 px · 1.18

Energy Plus is the leader in building modernization

LeadInter
Medium · 30 px · 1.45

Roof insulation cuts heating and cooling costs by 15–30%.

BodyInter
Regular · 26 px · 1.4

A statewide, first-come incentive paying up to $10,000 per home when you replace fossil boilers with high-efficiency electric heat pumps.

LabelInter
Bold · 22 px · caps · .1em

Why it matters

05 Surface rule

Not everything should be dark. The light master document proves the system works on white without a redesign, which makes alternation nearly free — and alternation is the single most effective defence against a feed that stops being seen.

Two things never move: the lockup and the accent rule. Three things always move: surface tone, image presence, type scale. From that comes one rule a non-designer can follow without judgement:

The rule

Never publish two consecutive posts that share tone, image presence and format. One shared attribute is fine. Two is a warning. Three is wallpaper.

What a compliant fortnight looks like

$12,500
/moNumber · dark

Roof
insulationExplainer · light

260 Gold
StreetProof · photo

LL97
phase 2Signal · light

Steam
trapsExplainer · dark

On site
todayField · photo

Six posts, no two neighbours alike, one badge each, one lockup position throughout. The chapter colour is the only thing carrying the service — and it never leaves the badge.